Hands up. Which one are you?
You’re stuck on a hamster wheel of creating and sharing content. In a bid to keep ‘the algorithm’ happy? And constantly feeling that you’re flying by the seat of your pants by ‘putting stuff out there’?
You’re happy that the messages and content you share fits with your business and marketing goals and you’ve invested time thinking about what your ideal clients need to be hearing from you at any given time?
Or perhaps you’re somewhere in the middle?
I’m all about encouraging female business owners to become more intentional with their marketing and they’re messaging. I know we’re all time poor in planning but carving out that dedicated time to consider your business and marketing goals each month and prioritising how to create engaging content is one of the best planning tools you can do in your business. If you’ve not yet got a structure in your biz, be sure to grab my free monthly content planner here.
Anyway, I digress. Perhaps you’ve got this far and wondering what it means to be intentional with your content. I’m talking about doing something, with purpose. Creating content that’s your best. Best for your business.
So if you’re currently feeling stuck on a hamster wheel of creating content in your business and feel it’s not working hard enough for you, let me share my top 5 tips to get started.
One- Set goals. Each month
What do you want your content to deliver each month? Grow your audience, sell your products, build your email list for example? Your goals need to be at the heart of everything you do. It’ll keep you focussed, relevant and effective.
No spray and pray content here, thank you very much!
Two – Decide on your core content.
I’m talking about your 3 or 4 core pieces of content each month. Your blogs, your videos, your podcasts. That will stick around longer than your stories and tweets. What questions do you get asked, does your audience ask you and how can you position yourself as an authority and expert in your field with content that links to tip #1?
Three – Slow down
Tied nicely into quality over quantity. With so many platforms and channels to be seen and heard, it’s easy to get sucked into ‘being everything and doing everything’. So slow down…and be intentional with your energy. Where does your ideal client hang out and how can you reach them with valuable and engaging content?
Four – Repurpose
Once you’ve got your key content….turn it into your micro-content. Your social posts, content for your emails, something to share at your networking events. It’ll keep you consistent. And help save you time. To work with all those new clients your intentional content is bringing you in.
Five – Set time aside
You’ve done the training, bought the planner…so when are you taking action? Time block dedicated time to put in place tip 1, 2, 3 and 4. And don’t forget to engage with your audience.
I’d love to hear, which tip is most helpful to you today? Drop me a line on firstname.lastname@example.org
And don’t forget to grab your free copy of my Monthly Content Planner.
I’m Sam Dixon, founder of Thrive With Sam Dixon, a Marketing Consultant and Business Mentor to ambitious businesswomen who want to launch, grow and scale their business with flexible marketing support.
I’m always up for connecting with ambitious women who run their own businesses. If you’ve got a particular challenge with your marketing, let’s chat. Book in for a free discovery chat here.