Join me, Sam Dixon, and a small group of female business women in-person or online for this 6 month mastermind. A place and a space to grow and develop your business by being part of a supportive group of like minded business women. We'll be huddling for 6 months together from September 2022.


Introducing The Huddle

  • Are you looking for a way of working that has accountability and regular support to make progress and growth in your business?
  • Do you thrive when surrounded by likeminded women who inspire and guide you?
  • Would you like a community that meets regularly, stays in touch in between sessions and that work together over a period of 6 months? Where you can take your pick how you work. In-person or online?
  • How would it help you to have the support and access to a marketing consultant, business coach and mentor all in one programme? (That's me by the way!)
  • Do you benefit from bouncing ideas in business and welcome a space to be challenged to find solutions that makes an impact?
  • Are you ready to commit to a small group mastermind that's all about helping you achieve your own goals without pressure, comparison but with joy, celebration and support?

Then read on about The Huddle

Let me guess. You're a sociable woman in business who loves to bounce ideas around, enjoys being challenged and knows how beneficial it is when you're held accountable to taking action. You Thrive when you're a part of a group and enjoy nothing more that helping and supporting others just as much as being helped. 

You invest in your business, you've done every course going, watched every webinar and you're now looking for a regular space, a place, a group that allows you that quality thinking time with a group of women who are as like-minded as you and where you can receive quality support, advice and mentoring and coaching.

I'm talking about the women who know their vision and know that stepping out of their comfort zone is going to bring great results. You know the importance of working ON your business as well as IN your business. And you've been looking for a small group to create amazing collective results over 6 months.

Any of this sound exciting?

Tell Me More

The Huddle is perfect for you if:

  • You're already running a business and it’s going well, but know it could do even better by getting help and insights from other successful women in business.
  • You've been trying lots of new initiatives but you’re not getting the results or the breakthrough you want.
  • You have a tendency to be attracted by SBO's (Shiny Bright Objects) and would benefit from clarity and focus in your business.
  • You’re looking to build relationships within a warm and friendly group of women in business who have your back to help you reach your goals and build your business.
  • You’re feeling overwhelmed, stretched and unfocussed.
  • You're ready to do something differently so that you can transform you and your business.

Keep on scrolling to find out more about the Three Places to Huddle.

Pick Your Way To Huddle

Not only is The Huddle back, but brand new for 2022 you can now pick how you Huddle.

Join Sam in-Person @ Work From Here each month in Bishop's Stortford. In Chelmsford @Vision Offices or Online each month.

Whichever option you choose, you'll receive the same great benefits of our Huddle. All Huddles start from September 2022 and last 6 months.

Where & When

In-person or online. It's your choice. Places are limited per group, so once you've decided and you're happy you can make the dates of each Huddle, come and join us.

Bishop's Stortford

Work From Here

We'll meet each month on a Wednesday on the following dates.

September 14th

October 12th

November 9th

December 14th

January 11th

February 8th



Vision Offices

We'll meet each month on a Thursday on the following dates.

September 29th

October 20th

November 24th

December 15th

January 26th

February 23th



We'll meet each month on a Tuesday on the following dates.

September 20th

October 18th

November 15th

December 20th

January 17th

February 21st

Meet Sam

Hi, I'm Sam and I'm your host of The Huddle.

Before launching my first businesses almost 10 years ago, I spent 15 years in marketing working at some of the largest brands and companies in the UK – Sony, Sky, Marks & Spencer, Carphone Warehouse, Virgin Holidays and Thomas Cook to name just a few. And for the past 10 years I’ve worked with business owners to share my experience, knowledge and know-how to help make positive changes to their businesses.

I've launched and run a number of successful (and I'll be honest, not so successful businesses) and so I bring with me a wealth of honest and relatable experience. And in product, service and premise based businesses.

Join me and The Huddle you'll be getting 3 for the price of 1. I'll be bringing my marketing consultancy, my business coaching experience and you'll be surrounded and supported by like-minded women who you're going to get to know and work alongside over the 6 months. We'll be there to cheer you on, keep you focused, offer bum kicks where needed and generally be in your team to success.

Any questions about The Huddle, or working with me, drop me a line.



What Can I Expect

I've created The Huddle as I've seen first hand how powerful working as part of a group can be for business owners. I've set up The Huddle as a regular place where you can be supported and encouraged positively in your thinking, as well as being held accountable. 

It's not a training programme, but a confidential group and a space to think better, set tighter goals and grow your business. Each session allows you to bring your challenges and things that are getting in the way and leave with clarity, focus and motivation.  

There will be optional opportunities to add on 1:1 time with me throughout the 6 months through exclusive Huddle offers.

What You'll Receive

Each month we'll meet from 10am - 12.30pm and we'll follow a similar format. The impact each time will be different. Each month you'll be sharing your monthly goals, your wins and bringing one challenge to the table so we can collectively help you.

The Pre-Huddle & Welcome Gift

Before we have our first session you'll receive a workbook and video to help you set direction and clarity in your business for September onwards. Your vision and goals for the time ahead. You'll be encouraged to share what you're comfortable with, with me and your fellow Huddlers.


During our time together in-person or online you can expect a similar format each time.

It's a time to share your wins since we last met and to set your goals and intentions for the month ahead.

Alongside receiving time in the spotlight (2 / 3 per session) to receive collective help from your Huddlers.

And time to ask Sam anything. Marketing or business related.

Each session will follow a similar format. The impact each time will be different.

In-Between Huddle

There's no Facebook groups here. But we will have a whatsapp / slack group (format TBC) to allow each Huddle to continue making progress in supporting each other. Share those wins, a safe place to have a rant, receive a bum kick or simply ask a question to fast track your progress.

Plus, during our 6 months together, you'll have VIP access to me. I'll be hanging out in our Huddle groups or drop me an email and I'll be there to offer advice, ask powerful questions to help you along your way or point you in direction for resources and help to compliment the work we're doing within The Huddle.

Is The Huddle Right For Me?

The Huddle provides an opportunity to work with like-minded and supportive women in business.  

  •  It allows you to take time out of your regular environment and to pause, reflect and share experience, knowledge and connections to help each other succeed. 
  • You can share your challenges and goals and discuss and generate new ideas to move your business forward. 
  • We will hold each other accountable, take time to think and plan with structure and direction. 
  •  To be clear, this is not networking or selling. This is a place to focus ON your own business.  

I joined Sam’s Huddle after seeing Sam speak at an event. I instantly knew, this was a woman I wanted to work with.  Not only has the advice I have received through my Huddle been invaluable but it has been an absolute pleasure to see the brilliant business women I have met grow and succeed in their businesses. Our monthly discussions have led to a ‘lightbulb’ moments and I now feel confident in where I want to take my business and how I am going to get it there. Thank you to Sam and the wonderful ‘Huddlers’, it has been an absolute pleasure.

— Sarah, SVC Virtual

What's The Investment?

Bishop's Stortford

  • Pre-Huddle Workbook
  • Monthly 2.5 hours together
  • Dedicated Whatsapp group for your Huddle group
  • VIP access to Sam inbetween sessions (Whatsapp group and on email)



Chelmsford v

  • Pre-Huddle Workbook
  • Monthly 2.5 hours together
  • Dedicated Whatsapp group for your Huddle group
  • VIP access to Sam inbetween sessions (Whatsapp group and on email)


Online v

  • Pre-Huddle Workbook
  • Monthly 2.5 hours together
  • Dedicated Whatsapp group for your Huddle group
  • VIP access to Sam inbetween sessions (Whatsapp group and on email)


Payment Information: First payment to be taken 1st day of the next month. Direct Debit set up in GoCardless to take 6 payments in total. One every month. For 6 months.


When does The Huddle start and finish?  

All dates and venues are detailed on the page above.  

What if I'm unable to make one of the live days?  

You will of course get the greatest benefit from making every group session. If plans change and you're unable to make one of the dates I can arrange a 30 minute 121 call with you if you miss one of the live sessions.

Do you offer any refunds?  

Due to the low price of this course, no refunds are offered.

What kind of business is this most suitable for?

The Huddle welcomes all women in business. Whether you run a product, service or premise based business. Sam has experience in running all 3 so well placed to offer consultancy and advice alongside general business coaching.

I've just set up my business. Is The Huddle suitable for me?

This intake of The Huddle is best suited for business owners who have been trading for 6 months minimum.